What's Your Store's
Google Shopping Health Score?
Based on how much of your catalog is actually in Google Merchant Center, how current your data is, and how many listings are suppressed. No account connection required.
Common Questions
What is a Google Shopping health score?
A Google Shopping health score estimates how well a store catalog is set up to perform in Google Shopping, based on three factors: how much of the catalog is actually submitted to Google Merchant Center, how current the pricing and stock data is, and what percentage of submitted listings are suppressed or disapproved.
Does Google Merchant Center have its own health score?
Google offers a store quality score inside Merchant Center for Agencies, but it requires connecting a live Merchant Center account and is built for agencies managing multiple clients. This calculator is an independent, publicly available estimate that does not require connecting any account.
Why is feed coverage weighted the highest?
A product that is never submitted to Google Merchant Center cannot appear in Google Shopping at all, regardless of how good its data is. This is the most severe failure mode a catalog can have, which is why feed coverage carries the most weight in the score.
How often should distributor pricing be synced to keep a healthy score?
Distributors that update pricing frequently are best synced daily or in near real time. Turn 14, for example, processes distributor cost changes daily across more than 748,000 products, and a store pulling data on the same cadence keeps its freshness score close to 100.