How Out Of Date Is
Your Catalog, Really?
Without daily syncing from your distributor, prices and stock levels drift 0.5 to 2 percent further out of date every week. Enter your catalog details below to see your estimated drift score.
Common Questions
How out of date is my ecommerce catalog?
It depends on how often prices and stock levels are synced from your distributor. Without daily syncing, catalogs typically drift 0.5 to 2 percent per week, meaning prices and stock counts fall further out of sync with reality the longer a store goes between syncs.
What is a catalog drift score?
A catalog drift score estimates what percentage of a store catalog has outdated pricing or stock information based on sync frequency and time since the last full sync. A higher score means a more accurate, up to date catalog.
Why does catalog drift matter for MAP compliance?
Outdated pricing that falls below a distributor minimum advertised price can trigger MAP violations. Repeated violations can put a store at risk of losing authorized dealer status with that distributor or brand.
How often should distributor pricing be synced?
Distributors that update pricing frequently are best synced daily or in near real time. Turn 14, for example, processes distributor cost changes daily across more than 748,000 products, and a store pulling that data on the same cadence keeps drift close to zero.